Rebranding, UX and Photography

Gastrofira, upscaling catering services

Gastrofira is a branch of catering services for a trade fair venue. The task included logotype, brand and graphic elements to raise awareness. Once we appointed a branding agency and received the final guidelines, I was responsible of managing consistency, DIY graphic design of smaller pieces and photosessions of new products.

The company went through a reorganization focusing on a more high-end international client. The rebrand, new website and all graphic material had to communicate this upscale service and modern catering product. Trade fair venue food is often seen as low-quality fast food. Gastrofira has created a wide variety of contemporary urban offers aiming a cosmopolitan organiser/client. The rebranding had to commmunicate this change and meet the demand for a Barcelona experience within the venue. Sustainability, use of compostable material and food waste management are also key points in the presentations. The project included logotype application, branding, social media community management, photography sessions and graphic design templates.